BS – Digital Marketing
BS – Digital Marketing program is designed to develop students for acquiring knowledge in the emerging field of Digital Marketing . The course content is focused on inculcating and developing required skills through academic text and cases as well as hand on projects and latest tools in classroom environment and in the real world. The courses of the Digital Marketing offers students and understanding of Digital Marketing, social marketing and e-commerce that are the backbone of the modern marketing approach.
Year 1
| MAN101 |
Principles of Management |
3 |
|
| MAN100 |
Personal Skills Development-1 |
1 |
|
| QT103 |
Business Maths |
3 |
|
| MAN104 |
Intro. to Environmental sci & mgt |
3 |
|
| ECO100 |
Economics |
2 |
|
| COM131 |
English 1 |
3 |
|
| MAN103 |
Business Technology |
3 |
MAN101 |
| MKT101 |
Principles of Marketing |
3 |
|
| QT203 |
Statistics & Inferences |
3 |
|
| ACT103 |
Financial Accounting |
3+1 |
|
| SS199 |
Ideology & Constitution of Pakistan |
2 |
COM131 |
Year 2
| SS105 |
History of Arts & Design |
2 |
|
| MKT212 |
Digital Skills Develop. -1 (Graphic Design) |
3 |
|
| MAN212 |
Organizational Behavior |
3 |
|
| COM132 |
English 2 |
3 |
|
| FIN201 |
Introduction to Business Finance |
3 |
|
| COM 2– |
Language |
3 |
|
| MKT250 |
Social Media Marketing |
3 |
|
| SS10 |
Islamic studies |
2 |
|
| MAN302 |
HRM |
3 |
|
| MAN208 |
Entrepreneurship |
2 |
|
| IS201 |
Enterprise Resource Planning |
3 |
|
| MKT213 |
Digital Skills Develop -2 (Copy Writing) |
3 |
|
Year 3
| MKT202 |
Marketing Management |
3 |
|
| COM300 |
Business Research Report Writing |
3 |
|
| MAN304 |
Corporate & Business Law |
3 |
|
| MKT353/4 |
Digital Sales Management |
3 |
|
| FIN302 |
Financial Management |
3 |
|
| MAN309 |
CSR Management |
2 |
|
| MKT351/4 |
Digital Branding |
3 |
|
| MKT352/4 |
Applied Ethics in contemp. Digital Tech. |
3 |
|
| MAN402 |
PSD-2 |
2 |
|
| MKT434 |
E-commerce or E-busin. (lab 2 Weeks) |
3 |
|
| SC304 |
MBR |
3 |
|
| SS/A |
Sports |
2 |
|
Year 4
| ECO350 |
Islamic Economics & Finance |
3 |
|
| MKT439 |
Agile Project Mgmt. in Marketing |
3 |
|
| MKT407 |
Supply Chain Management |
3 |
|
| MKT436/5 |
Search Engine Market. & Analytics (Lab) |
3 |
|
| MAN466 |
Entrepreneurship Project(Dig. Mkt) |
3 |
|
| MKT462 |
Website Development |
3 |
|
| MKT438 |
Strategic Digital Marketing |
3 |
|
| MKT437/5 |
CRM in Digital Environment (Lab) |
3 |
|
| ENP |
Elective-1 |
3 |
|
| ENP |
Elective-2 |
3 |
|
| IPTD |
Project (Industry Case Study) |
3 |
|
Degree Structure
| Duration |
4 Years (8 Regular Semesters) and 6 year maximum |
| Total Course Cr. Hrs |
126 |
| Internships |
01 of 3 Cr.Hrs. |
| Eligibility |
Intermediate 2nd div. Minimum or Equivalent A-Levels or
3 year Diploma in Business Administration. |
Location: City Campus (Sharah-e-Faisal Site)
