Diploma Program

Diploma in E-Commerce & Digital Marketing

The courses of Diploma in E-commerce & Digital Marketing include:
• Social Media Marketing
• eCommerce Website
• Amazon FBA

Module 1: Social Media Marketing (1 month, 8 class sessions)
Rs. 15950
This course will cover the following platforms:
• Brand Building
• Brand Growth
• Brand Analysis
• Brand Life Cycle
• Facebook Marketing
• YouTube Marketing
• Instagram Marketing
• Twitter Marketing
• Google Marketing
• LinkedIn Marketing

Module 2: Search Engine Optimization (1 month, 8 class sessions)
Rs. 15950
This course will cover the following platforms:
• SEO Content Creation
• Content Writing
• Designing Ad Templates
• Brand Theme Selection
• Freelancing (Fiver /Upwork)

Module 3 & 4: Amazon FBA (2 months, 16 class sessions)
Rs. 31900
These 2 modules’ coursework will cover the following platforms:
• Product Hunting
• Patent Check
• Product Sourcing
• Samples Ordering (Supplier + Competitor’s)
• Samples Evaluation
• Child Account Access
• Buy Barcodes ( Try GS1.org )
• Dummy Listing
• Finalize Brand Name
• Brand Website
• Open Case with Amazon
• Order Inventory
• Logo Designing
• Packaging Designing
• Generate Item Labels ( FNSKU )
• Send FNSKU to supplier to print with the Packaging
• Trademark filing
• Inventory Inspection
• Arrange FF
• Arrange 3PL if needed
• Generate Shipment plan with labels
• Send shipment labels to supplier
• EBC
• Listing Images (Photography)
• Listing Content
• Product Videography
• Brand Registry
• Upload Listing Account                                                                              • Launch Account
• Setup Campaigns
• Track Inventory
Duration of the 4 modules: 4 Months
Class Participation
Final Project: Ongoing live project for practical learning.
By the end of this course, participants will have a sound knowledge of the following tasks:
• Pricing Strategy
• Competition Analysis
• Target Audience Understating
• Amazon Business Setup
• Brand Growth and Brand Building
• Business Strategies
• Amazon FBA
• Website Designing
• Content writing
• Key word research
• Product Sourcing
• Product Hunting
• Amazon 3PL
• Inventory Management
• Digital Content Creation
• Product Life Cycle Mode