Market Forces Research Journal

Volume X No. 2 (December 2015)

S.NO Article Name Author Page#
1 Use of Employee Referral: Method of Recruitment at Lower Management in Pakistan Moiz Shamsuddin 1-18
2 The Impact of the logistics outsourcing of activities of Supply chain in Pharmaceutical industry in Karachi Naveed Hussain Awan 19-30
3 Empowerment Of Academic and Non Academic Staff at a Local University: Exploring The Relationship with Organizational Support and Employee Commitment Ume-Amen 31-46
4 The Nearing Demise of Modern Subject/Man Talha Iftikhar 47-56
5 Exchange Rate Movements: External Debt Problems in Nigeria 1980-2010 Dr. Kola Subair, Prof. Somoye and Prof. Sheriff deen Tella 57-66
6 Case Study: Stories of Entrepreneurship Hina Abidi, Farhan Shafiq, Rimsha Arshad, Maria Pirwani & Ahmed Hassan 67-79
7 Book Review: The Carpenter – A Story about the Greatest Success Strategies of All Mir Akbar Ali Khan 80-81

Volume X No. 1 (June 2015)

S.NO Article Name Author Page#
1 Perceived Organizational Justice, Perceived Organizational Support , and Employee Engagement in Rescue 1122 Employees Shahnila Tariq 1-14
2 Social Media in Virtual Marketing: Antecedents to Electronic Word of Mouth Communication Dr. Tariq Jalees 15-32
3 The Impact of Zakat on Income Inequality and Poverty in Malaysia: A Panel Data Analysis Abdelhak senadjki 33-42
4 Measuring Reputational Risk:Market Reaction to Operational loss Announcements in Pakistan Saira Naveed 43-54
5 Guidelines for Manpower Export for Pakistan Raza Kamal 55-68
6 Deleuzian Ctritique of Freudian Conception of Desire Amjad Ali 69-76
7 Book Review: Narendra Modi – A Political Biography by Andy Marino Khayyam Durrani 77-79

Volume 9 No. 2 (December 2014)

S.NO Article Name Author Page#
1 Liberal principles of Justice and Emerging Trend of Economic Liberalization: Lesson from Rawlsian Scheme of Distributive Justice Dr. Wahab Suri 1-20
2 Consumer Loan Credit Scoring Model for Pakistani Commercial Banks: An Application of Discriminant Analysis Rehmatullah Abdul Aziz 21-30
3 Exploring the Measurements of Organizational Performance: Review and the Small and Medium Enterprises (SMEs) Dr. Wasim Jan Khan, Dr. Muhammad Khalique & Dr. Rohaya Mohammad Noor 31-38
4 Employer’s expectations regarding the performance of current MBA graduates from business schools Ume-Amen 39-50
5 ENQUIRING INTO THE SUSTAINABILITY OF NIGERIAN ECONOMY: A TIME SERIES ANALYSIS Mufutau Ayinla Abdul-Yakeen, Dr. Kola Subair & Felix Gbenga Olaifa 51-58
6 Trade Openness, Public Sector Corruption, and Environment: A Panel Data Analysis for Asian Developing Countries Faiza Umer & Shaista Alam 59-74
7 CASE STUDY: ABSENTEEISM AND TURNOVER AT ALPHA BATTERY LTD Saad Saeed Ahmed, Mohammad Abubakar Butt & Muhammad Taqi 75-80
8 Book Review: Human Resource Management In Pakistan`s Context Jibran Bashir and Sara Afzal 81-82

Volume 9 No. 1 (June 2014)

S.NO Article Name Author Page#
1 A Structural Equation Model: Socio Cultural Influence on Body Image of Pakistani Consumers Dr. Tariq Jalees, Dr Ernest C de Run
& Huma Tariq		 1
2 Waqf: A Proposed Model for Islamic Finance Abdullah 15
3 AN EXTENSION OF MICROECONOMIC PERSPECTIVE OF DEMAND FOR MONEY IN NIGERIA Dr. Kolawole Subair & David Mautin 29
4 January Effect in Pakistan: A Time Series Analysis Muhammad Arsalan Hashmi. 37
5 Capitalist-Driven versus Driving Capitalism: Understanding Reterritorialization of capitalism and Deterritorialization of Revisionism Syed Mehboob Bukhari 45
6 McDonalds Pakistan – Food and Fun Together Raza Kamal, Mohammad Zulfikar Ashraf & Adnan Ali 59
7 The Future of Management by Gary Hamel Azmat Ahmed Ansari 68

Market Forces is an academic research journal published by the College of Management Sciences.  This is an open source journal which is internationally indexed by the Directory of Open Access Journals (DOAJ), Sweden.  The journal is in its sixth year of publication and is published quarterly. Market Forces has an international advisory board with academics and professionals both from home and aboard.  The contents of the journal include research papers, case studies, book reviews, policy papers and conference reports.  Market Forces has received wide acclaim from academic and research circles in Pakistan and internationally.

Name of Author Title of Paper Name of Journal with Details of Publication
Naweed Awan Does External Debt Causes Economic Growth: A Case Study of Pakistan. The Romanian Economic Journal, XV (43), 129-142.
Naweed Awan Energy Consumption and Economy Growth: A Disaggregate Approach. Asian Economic and Social Society, 2 (1), 255-261.
Naweed Awan A Dynamic Analysis of Education and Economic Growth The International Journal of Environmental, Cultural, Economic & Social Sustainability, 7 (4)
Rakhshanda Mustafa Customer Research Helps in Applying CRM for Surviving in Recession. Business Review, 7 (2), 51-71.
Rakhshanda Mustafa Public Opinion Towards Public Private Partnership for the Improvement of Transport System of Karachi. International Poster Journal of Science & Technology, 1 (2-3), 89-95.
Dr. Rubeena Kidwai Demographic Factors, Social Problems and Material Amenities as Predictors of Psychological Distress: A Cross Sectional Study in Karachi, Pakistan Social Psychiatry and Psychiatric Epidemiology
Dr. Rubeena Kidwai Prevalence of insomnia and use of sleep medicines in urban communities of Karachi, Pakistan Pakistan Medical Association
Quratulain Kazmi Consumer Perception and Buying Decisions (The Pasta Study) International Journal of Advancements in Research & Technology
Col. Raza Kamal Where do jobs jobs occur? Dawn Economic & Business Review P.4, November 21-27
Ume Amen Impact of Monetary policy on Gross Domestic Products (GDP) Interdisciplinary Journal of Contemporary Research in Business – ISSN : 2073 7122, page no. 1348, vol 3, No. 01, May 2011
Ume Amen Media Influence on marketing Communication Interdisciplinary Journal of Contemporary Research in Business – ISSN : 2073 7122, page no. 1191, vol 3, No. 01, May 2011
Zeba Sharif Khan Implementation of models to measure the performance Interdisciplinary Journal of Contemporary Research in Business – ISSN : 2073 7122 Page No. 348, Vol. 2, No.01,May 2010
Ume Amen Assessment centre as an effective tool to select the potential candidate for future management needs for an organization Interdisciplinary Journal of Contemporary Research in Business – ISSN : 2073 7122 Page No. 134, Vol. 2, No.02,June 2010
Ume Amen Consumer Attitude towards mobile advertising Interdisciplinary Journal of Contemporary Research in Business – ISSN : 2073 7122 Page No. 75, Vol. 2, No.03,July 2010
Ume Amen Outsourcing of recruitment and selection is beneficial for an organization Interdisciplinary Journal of Contemporary Research in Business – ISSN : 2073 7122 Page No. 355, Vol. 2, No.05, September 2010