ASSOCIATE DEGREE IN DIGITAL MARKETING
Karachi Institute of Economics and Technology (KIET) offers a two-year Associate Degree in Digital Marketing designed to equip graduates with the skills and knowledge needed to thrive in today’s dynamic digital economy. The program combines hands-on training in social media, SEO, content creation, analytics, and e-commerce with courses in communication, ethics, and critical thinking, ensuring well-rounded professional development. Graduates emerge ready to drive digital marketing strategies, enhance brand visibility, and deliver measurable results for businesses, startups, and organizations, while maintaining ethical practices and adapting to rapidly evolving technological and market trends.
Semester 1
|
Course Title |
Credit Hours |
|
Introduction to Marketing & Digital Landscape |
3 |
|
Digital Skills Development- I (Graphic Designing) |
3 |
|
Principles of Management |
3 |
|
Functional English |
3 |
|
Quantitative reasoning -I |
02 |
|
Islamic Studies / Ethics |
2 |
|
Total |
16 |
Semester 2
|
Course Title |
Credit Hours |
|
Social media marketing and strategy |
3 |
|
Digital Skills Development –II (Content writing and copy editing) |
3 |
|
Email and Mobile Marketing |
3 |
|
Civic and Community Engagement |
3 |
|
Expository Writing |
3 |
|
Applications of ICT |
3 (2+1) |
|
Understanding of Holy Quran-I / Ethics |
1 |
|
Total |
19 |
Semester 3
|
Course Title |
Credit Hours |
|
Search Engine Optimization (SEO) Theory and Practice |
3 |
|
Digital Branding |
3 |
|
Digital Advertising (PPC, Display Ads) |
3 |
|
Quantitative Reasoning II |
3 |
|
Economics |
2 |
|
Ideology and Constitution of Pakistan |
3(2+1) |
|
Total |
18 |
Semester 4
|
Course Title |
Credit Hours |
|
Web Analytics & Data-Driven Marketing |
3 |
|
E-Commerce & Digital Strategy |
3 |
|
E –Commerce and E-Business |
3 |
|
Entrepreneurship |
02 |
|
Environmental Sciences |
3(2+1) |
|
History of Arts and Design |
02 |
|
Understanding of Holy Quran – II/ Ethics |
1 |
|
Total |
17 |